Search Engines Toughen Up On Gambling
Google and Yahoo against gambling
New Media Age reports that the search engine giant Google has refused
to review its ban on gambling paid-search ads following new advertising
that sidesteps the company's strict legislation.
The statement comes on the heels of a smart but legitimate circumvention
of the rules in the UK by Sky, which this week launched a search
campaign that directs users to a Sky Poker-branded page streaming
footage from the Sky Poker TV channel.
Although the ad complies with Google regulations, such as not linking
to a site where a user can bet with actual money, the link does
show real people gambling with real money.
Apparently taking the same restrictive route despite its own entry
into the UK poker sector, Yahoo! Search Marketing has apparently
told advertisers that it will no longer accept "...advertisements
that contain invitations to play, any mention of money (eg. GNB
1 000 jackpot), or any offers or incentives to take part in gaming
(eg. bonus or benefit)."
Advertisers were advised: "Existing advertisements are currently
being reviewed for compliance and we expect this process to be complete
by mid June. If your advertisement is found to be non-compliant
you will be notified by email and it will be suspended until the
necessary changes are made."
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